The answers to all of the above, of course, is to make more money. In the case of the last example, it's particularly galling. Electronic Arts, makers of the venerable Madden franchise of football video games, has been doing this since 1988. See, Madden costs about $60. Every August, video gamers who are football fans (like myself) pony up the bucks. What do we get in return? Gee-whiz new features, like NFL Network play by play, or a new and improved "build your own superstar" subplot. But what we all really are paying for is the updated rosters: we all want to play as our favorite teams, with the right rankings of the breakout stars from last season (Marques Colston, anyone?), and the new hot rookies who are sure to make an impact (hello, JaMarcus Russell).
Well, if they can't fight fair, it's time to fight any way you can. 2KSports is making another go of it, with their recently announced All-Pro Football 2K8. The tagline? "Football Resurrected." No you can't play as the Patriots or Broncos. No, you can't see Reggie Bush scamper all over the Superdome. But you CAN create your ultimate dream teams: Johnny Unitas hands off to Walter Payton. Barry Sanders eludes Dick Butkus. And, as you can see from the image, Ronnie Lott and Jerry Rice don uniforms from the same team once again. It's clever, but it's priced in the $60 rarified zone, so it's a hard call on taking a risk. Plus, although they call it "ultimate customization," the lack of NFL logos, uniforms, and stadiums puts it squarely into the realm of the Miami Sharks (Any Given Sunday) and Washington Sentinels (The Replacements): entertaining, but ain't quite the NFL. And even 2K doesn't offer updateable rosters: are they hoping to get us to buy next year's version with Brett Favre and Andre Rison?

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