Tretakoff Musings
Saturday, January 10, 2009
What do Palm and Doug Flutie Have In Common?
I've always been a huge fan of Doug Flutie. I grew up right down the street from the very stadium he played his college ball (and made his legend). I followed him through both the CFL and the NFL. In fact, I even flew hundreds of miles, just for the chance to see him play. No matter how successful as a pro he was, everyone always remembers Doug Flutie for the play that put him on the national stage: the Hail Mary pass that won the Bowl.
I've always been a huge fan of Doug Flutie. I grew up right down the street from the very stadium he played his college ball (and made his legend). I followed him through both the CFL and the NFL. In fact, I even flew hundreds of miles, just for the chance to see him play. No matter how successful as a pro he was, everyone always remembers Doug Flutie for the play that put him on the national stage: the Hail Mary pass that won the Bowl.Years later, while he was setting record after record in Canada, his team even brought the recipient of that pass, Gerard Phelan, to the team. Was Phelan that great? Not at all. Did Flutie need a great receiver? Absolutely not. But the team wanted the public to recapture their sense of awe and wonder at this display that changed the world by evoking the connection of that Hail Mary.
This week, another former champion, known for taking the world by storm, took the stage again for one last Hail Mary pass: Palm. Similarly, it was a desperate situation: Palm had practically owned the smartphone game with the Treo, but in recent years, the brand, company, and products faltered, and desperation set in. With all of the gravitas of that last second chance, Palm staged their Hail Mary this week at the Consumer Electronics Show. The lights came down, the stage lit up, and the pass was launched high over the heads of the curious, anxious spectators...and, like Flutie, it delivered the score when it needed to.
This is the last, desperate hope of a company that introduced the world to the smartphone, a concept we take for granted now. At this year's CES, the CEO of Palm, Ed Colligan, pointed out some of the innovations Palm was once known for. For instance, when the Palm Pilot was first introduced, the competition was not a laptop or other smartphone; it was pen and paper. The near-legendary story goes that, when designing the perfect interface and form factor for the Palm Pilot, Ed and the other team members carried around a block of wood, pretending it was the perfect device. From that, the UI became intuitive, and the PDA was born. Similarly, when getting into the smartphone space, others tried to shrink the laptop; Palm tried to instead expand the range of the PDA, and it worked.
With all of that, Palm's Hail Mary is the Palm Pre: a completely new smartphone. The market has changed, so Palm's approach with the Pre has changed. Today, we have the iPhone, Blackberry, and Windows Mobile phones, as well as Google's Android platform just launching. Palm hired Jon Rubenstein away from Apple and focused on building an innovative product to take back the space that Apple had claimed, and the Pre does just that. It innovates in several excellent ways, and builds on both Palm's expertise and experience, in a way that is unique.
If you think of it, today's smartphone market is actually a selection of Frankensteins: each of the popular phones was an evolution of a solution to a specific problem. The iPhone is the mobile communication expression of the iPod: a device who's roots are in music, media, and smooth interaction with the Apple application universe. The Blackberry is the ultimate expression of an e-mail-only device, with media and web functions bolted on. Windows Mobile tries to be the familiar desktop operating system, on a smaller screen, for those who need that level of comfort. Android is..well, very raw and powerful, much like all of Google's great apps. But all of these are evolutions from a specific set of roots; the Pre is not. Here's some examples:
- In almost every popular mobile smartphone platform, the interface is modal: whatever you are doing completely takes over the screen at all times. Part of this is a result of programming for small screens, but mostly it's familiar. The Pre is not: alerts, emails, alarms, SMS...they all flow neatly into the edge of the screen, allowing you to expand their focus when you want, but not distracting you from finishing that e-mail or watching that video. In a mobile platform, that is incredibly powerful, and much more useful; only Google's Android even comes close to this.
- Apple innovated the touchscreen incredibly well with the iPhone. The Pre does better, simultaneously introducing intuitive gesture based navigation, while hearkening back to Palm's touchscreen/input area roots. No Save buttons; the Pre assumes everything is saved, always, and gives you access to all of your data or apps with a single finger flick.
- In every other platform, Search is an option. In the Pre, it's the default. Start typing, anywhere, and it immediately gives you the things that match. Application names, contacts, emails, songs, or web searches...no separate searches or even a search application; it just looks, and gives you the options. I have over 3000 contacts alone; being able to simply type whatever I am thinking, whether it be to settle a bet or make a phone call, and have the Pre do the work of finding it, is far, far better than having to bring up a phone app, scroll through the list, find the right number...
- Palm knows sync; in fact, they brought the concept to the world. As they point out in the keynote, the world's sync problems are different now. When the Palm Pilot came around, it was about digitizing your rolodex and syncing with your PC. Now, it's about keeping your social web in sync with your address book. The Pre assumes your data is "in the cloud;" it focuses on seamlessly, intuitively syncing your address book with Facebook, or Gmail, with little to no effort from you. To me, this is the most powerful feature: it's like Plaxo and Xobni in the UI of a phone. It makes the phone the central hub, not an add on, which reflects more and more the truth of smartphone users.
- The Pre does a lot of what they are calling "synergy." This means, for instance, if I get an SMS, the Pre shows me, but it also shows me if the person is on IM or e-mail. I can choose to carry on the same conversation, platform to platform, regardless; it focuses on the conversation, not the medium. This means if I get an IM, but the person signs off, I can continue the same conversation, in the same screen, over SMS or e-mail.
- The hardware is very well thought out. 3.1" screen (about .4" smaller than the iPhone) gives plenty of real estate. Slide out keyboard is a real winner and an iPhone killer, especially for those business users for e-mail. Form factor focuses on compact but not crowded: very elegant use of space, and very slim. Standards abound, from the headphone jack to Micro USB expansion slots. A removable battery, allowing the user to never be without. And, to my mind, best of all, wireless induction charging, allowing you to simply rest the phone on a small paperweight and it charges: no cables to plug in, no contacts to line up.
This device needed to be all that it is, and Palm delivered. It takes a radically different approach to the smartphone, and pays off in a revolutionary way, one that will yield dividends. As we felt when we saw the iPhone, this device changes everything. Ironically, it came the same week as the most lackluster Apple keynote since Steve returned to Apple, and the similarities of this keynote were startling. It was like the reality distortion field dissipated in Cupertino and reformed in Las Vegas: Ed Colligan did a great Steve Jobs, and Jon Rubenstein was a fantastic Jonathan Ives.
So, the $1,000,000 question: having been a true iPhone fanatic since the launch, and having completely come over to the Apple world, would I be willing to chuck the iPhone for a Palm Pre? The answer is a very surprising, but highly conditional, yes. Yep, I like what I see, and I can see this device answering a slew of problems I have. So why conditional?
- No one knows how much this device will cost. Rumors range from $99 to $399. Given that they are going after the iPhone and Android, it should cost about $199-$249. However, Palm has a shaky history on pricing: the new model Treos have routinely been at the $499 range, before they have lowered the price to something normal. To hit it out of the park, I'd say $199 is the magic number.
- Sprint is the only carrier, to start with. To be fair, I have little recent info on them, but Amy's Kindle uses Sprint's data network for it's connection, and that's been pretty poor where we live. I'm sure it's far better in the city, and, like my iPhone, I mostly use WiFi at home and the office. However, switching carriers is a big question mark for me, and I'd have to be seriously convinced of the reliability. Gotta say, I love the idea of having access to the NFL's exclusive mobile content to Sprint, though.
- In all of the cool demos, there was not a single shot I could find of the device's ability to play video. Honestly, this is one of the killer apps of the iPhone: watching movies or video podcasts is a no-brainer, and they look great. I find the lack of video demo suspicious, and makes me concerned about using the Pre as a media player.
- Likewise, the music player looks good, but the iPhone/iTunes sync is really what sets it apart. All I can think of, based on their insistence that this device is meant to be it's own stand alone, and the presence of a big internal memory, as well as expandability to other storage, means that there is no "music sync;" you just put it on the device, and manage your music there. Given their stress on "all Pre applications will have internet connectivity," I can only hope a native podcast client will also be part of it. With those, I could see freeing myself from iTunes.
- When does this thing come out? First half of 2009; um...huh? This is one area Apple excels at: they announce the device, and set the date. Between now and "then," we could have a whole new firmware revision to the iPhone (vastly increasing its capabilities); a slew of new Android phones (with a wealth of new applications), and more. This should have been ready to buy Feb. 1.
There are still lots more questions. How well will it support Exchange? I saw Chapura prominently listed as a partner up there; that makes me concerned that Exchange support will not be native. How powerful will the apps be? The iPhone has some serious hardware to take on even gaming consoles, but the Pre looks to be more lightweight, but easier to develop for. Given it's power to be the hub, how effectively does it back up? I lose or break my iPhone, and I can just plug in a new one, and it restores it perfectly. What will the PC/Mac interaction be? Or will there really need to be, given that you can mount it as a USB drive? Like I said, still lots more...
The Palm Pre looks to be a touchdown pass. It's focus on truly intuitive use, full seamless anticipatory integration of multiple social and personal sources of data, it's purported ease of development, and it's hardware all make it look like the Hail Mary we hoped for. But the lack of details I've outlined here will determine where Gerard Phelan lands with that ball cradled in his arms: the endzone, or out of bounds. I'm hoping, desperately, that this returns Palm to the forefront and adds to the legend.
For those of you that would like to see the actual CES hour long unveiling and full demo of the Pre, here you go, courtesy of Engadget. It's as enjoyable as any Apple keynote, and fascinating to see the real deal.
With all of that, Palm's Hail Mary is the Palm Pre: a completely new smartphone. The market has changed, so Palm's approach with the Pre has changed. Today, we have the iPhone, Blackberry, and Windows Mobile phones, as well as Google's Android platform just launching. Palm hired Jon Rubenstein away from Apple and focused on building an innovative product to take back the space that Apple had claimed, and the Pre does just that. It innovates in several excellent ways, and builds on both Palm's expertise and experience, in a way that is unique.If you think of it, today's smartphone market is actually a selection of Frankensteins: each of the popular phones was an evolution of a solution to a specific problem. The iPhone is the mobile communication expression of the iPod: a device who's roots are in music, media, and smooth interaction with the Apple application universe. The Blackberry is the ultimate expression of an e-mail-only device, with media and web functions bolted on. Windows Mobile tries to be the familiar desktop operating system, on a smaller screen, for those who need that level of comfort. Android is..well, very raw and powerful, much like all of Google's great apps. But all of these are evolutions from a specific set of roots; the Pre is not. Here's some examples:
- In almost every popular mobile smartphone platform, the interface is modal: whatever you are doing completely takes over the screen at all times. Part of this is a result of programming for small screens, but mostly it's familiar. The Pre is not: alerts, emails, alarms, SMS...they all flow neatly into the edge of the screen, allowing you to expand their focus when you want, but not distracting you from finishing that e-mail or watching that video. In a mobile platform, that is incredibly powerful, and much more useful; only Google's Android even comes close to this.
- Apple innovated the touchscreen incredibly well with the iPhone. The Pre does better, simultaneously introducing intuitive gesture based navigation, while hearkening back to Palm's touchscreen/input area roots. No Save buttons; the Pre assumes everything is saved, always, and gives you access to all of your data or apps with a single finger flick.
- In every other platform, Search is an option. In the Pre, it's the default. Start typing, anywhere, and it immediately gives you the things that match. Application names, contacts, emails, songs, or web searches...no separate searches or even a search application; it just looks, and gives you the options. I have over 3000 contacts alone; being able to simply type whatever I am thinking, whether it be to settle a bet or make a phone call, and have the Pre do the work of finding it, is far, far better than having to bring up a phone app, scroll through the list, find the right number...
- Palm knows sync; in fact, they brought the concept to the world. As they point out in the keynote, the world's sync problems are different now. When the Palm Pilot came around, it was about digitizing your rolodex and syncing with your PC. Now, it's about keeping your social web in sync with your address book. The Pre assumes your data is "in the cloud;" it focuses on seamlessly, intuitively syncing your address book with Facebook, or Gmail, with little to no effort from you. To me, this is the most powerful feature: it's like Plaxo and Xobni in the UI of a phone. It makes the phone the central hub, not an add on, which reflects more and more the truth of smartphone users.
- The Pre does a lot of what they are calling "synergy." This means, for instance, if I get an SMS, the Pre shows me, but it also shows me if the person is on IM or e-mail. I can choose to carry on the same conversation, platform to platform, regardless; it focuses on the conversation, not the medium. This means if I get an IM, but the person signs off, I can continue the same conversation, in the same screen, over SMS or e-mail.
- The hardware is very well thought out. 3.1" screen (about .4" smaller than the iPhone) gives plenty of real estate. Slide out keyboard is a real winner and an iPhone killer, especially for those business users for e-mail. Form factor focuses on compact but not crowded: very elegant use of space, and very slim. Standards abound, from the headphone jack to Micro USB expansion slots. A removable battery, allowing the user to never be without. And, to my mind, best of all, wireless induction charging, allowing you to simply rest the phone on a small paperweight and it charges: no cables to plug in, no contacts to line up.
This device needed to be all that it is, and Palm delivered. It takes a radically different approach to the smartphone, and pays off in a revolutionary way, one that will yield dividends. As we felt when we saw the iPhone, this device changes everything. Ironically, it came the same week as the most lackluster Apple keynote since Steve returned to Apple, and the similarities of this keynote were startling. It was like the reality distortion field dissipated in Cupertino and reformed in Las Vegas: Ed Colligan did a great Steve Jobs, and Jon Rubenstein was a fantastic Jonathan Ives.So, the $1,000,000 question: having been a true iPhone fanatic since the launch, and having completely come over to the Apple world, would I be willing to chuck the iPhone for a Palm Pre? The answer is a very surprising, but highly conditional, yes. Yep, I like what I see, and I can see this device answering a slew of problems I have. So why conditional?
- No one knows how much this device will cost. Rumors range from $99 to $399. Given that they are going after the iPhone and Android, it should cost about $199-$249. However, Palm has a shaky history on pricing: the new model Treos have routinely been at the $499 range, before they have lowered the price to something normal. To hit it out of the park, I'd say $199 is the magic number.
- Sprint is the only carrier, to start with. To be fair, I have little recent info on them, but Amy's Kindle uses Sprint's data network for it's connection, and that's been pretty poor where we live. I'm sure it's far better in the city, and, like my iPhone, I mostly use WiFi at home and the office. However, switching carriers is a big question mark for me, and I'd have to be seriously convinced of the reliability. Gotta say, I love the idea of having access to the NFL's exclusive mobile content to Sprint, though.
- In all of the cool demos, there was not a single shot I could find of the device's ability to play video. Honestly, this is one of the killer apps of the iPhone: watching movies or video podcasts is a no-brainer, and they look great. I find the lack of video demo suspicious, and makes me concerned about using the Pre as a media player.
- Likewise, the music player looks good, but the iPhone/iTunes sync is really what sets it apart. All I can think of, based on their insistence that this device is meant to be it's own stand alone, and the presence of a big internal memory, as well as expandability to other storage, means that there is no "music sync;" you just put it on the device, and manage your music there. Given their stress on "all Pre applications will have internet connectivity," I can only hope a native podcast client will also be part of it. With those, I could see freeing myself from iTunes.
- When does this thing come out? First half of 2009; um...huh? This is one area Apple excels at: they announce the device, and set the date. Between now and "then," we could have a whole new firmware revision to the iPhone (vastly increasing its capabilities); a slew of new Android phones (with a wealth of new applications), and more. This should have been ready to buy Feb. 1.
There are still lots more questions. How well will it support Exchange? I saw Chapura prominently listed as a partner up there; that makes me concerned that Exchange support will not be native. How powerful will the apps be? The iPhone has some serious hardware to take on even gaming consoles, but the Pre looks to be more lightweight, but easier to develop for. Given it's power to be the hub, how effectively does it back up? I lose or break my iPhone, and I can just plug in a new one, and it restores it perfectly. What will the PC/Mac interaction be? Or will there really need to be, given that you can mount it as a USB drive? Like I said, still lots more...
The Palm Pre looks to be a touchdown pass. It's focus on truly intuitive use, full seamless anticipatory integration of multiple social and personal sources of data, it's purported ease of development, and it's hardware all make it look like the Hail Mary we hoped for. But the lack of details I've outlined here will determine where Gerard Phelan lands with that ball cradled in his arms: the endzone, or out of bounds. I'm hoping, desperately, that this returns Palm to the forefront and adds to the legend.
For those of you that would like to see the actual CES hour long unveiling and full demo of the Pre, here you go, courtesy of Engadget. It's as enjoyable as any Apple keynote, and fascinating to see the real deal.
Labels: cell phones, Facebook, gadgets, GPS, hardware, iPhone, Palm, social networks, Treo
Thursday, October 16, 2008
Facebook Pizza
Word today of one of the potentially most momentous occasions of the evolution of the top social media platform. Yes, not only has it been proving more popular than porn, but you can now finally free yourself from the frustration of having to leave the walled garden of Facebook to order your cheese pie, as Pizza Hut has debuted a Facebook app that allows you to order your pizza directly from the Facebook environment.
No word yet if you have to add the delivery driver as a friend first.
Word today of one of the potentially most momentous occasions of the evolution of the top social media platform. Yes, not only has it been proving more popular than porn, but you can now finally free yourself from the frustration of having to leave the walled garden of Facebook to order your cheese pie, as Pizza Hut has debuted a Facebook app that allows you to order your pizza directly from the Facebook environment.No word yet if you have to add the delivery driver as a friend first.
Labels: Facebook
Saturday, September 20, 2008
Harnessing Social Media
I'm cautiously optimistic about the approach that businesses are taking with harnessing social media to extend their brands and connect with their customers. Unlike the ham handed ways they have used before (uh...pavilions in Second Life?), They seem to be showing a surprisingly open and organic approach to this new medium. Peter Kim has put together a fairly comprehensive list of what many companies are doing, and the various forms that has already, for me, yielded great results. For instance, here are some of the highlights for me:
- Comcast. Frank from Comcast is a one-man good PR campaign for this much maligned company. Got a problem with an installer? Twitter Frank. Bitching about your reception on Twitter? He's there to direct message you. Want proof? At my company, we recently received scattered reports that Comcast customers were unable to see the sites we host. I pinged Frank, and within minutes, he responded that he was unable to duplicate the problem, but offered to do more research if I sent him more specific info. WOW. Compare that to waiting endlessly on hold. Nice.
- OpenTable. Add their Facebook app, and you can make reservations right where you are usually thinking of them.
- Best Buy. Yep, even this increasingly resented behemoth has figured it out, as the CMO Twitters and blogs. Both were invaluable in the recent "Premier Black" e-mail disaster.
The list goes on, but more and more, I see the blending of the fluidity of social networking putting a face on the traditionally stolid and staid corporate visage. And I have to say, it immediately means more transparency. Hell, even the government is getting the idea: the TSA, one of the most challenging agencies, has been remarkably open in their blog, even to the point of changing policies because of comments made in the blog.
It's a brave new world, and I am thrilled to be livin' in it.
I'm cautiously optimistic about the approach that businesses are taking with harnessing social media to extend their brands and connect with their customers. Unlike the ham handed ways they have used before (uh...pavilions in Second Life?), They seem to be showing a surprisingly open and organic approach to this new medium. Peter Kim has put together a fairly comprehensive list of what many companies are doing, and the various forms that has already, for me, yielded great results. For instance, here are some of the highlights for me:- Comcast. Frank from Comcast is a one-man good PR campaign for this much maligned company. Got a problem with an installer? Twitter Frank. Bitching about your reception on Twitter? He's there to direct message you. Want proof? At my company, we recently received scattered reports that Comcast customers were unable to see the sites we host. I pinged Frank, and within minutes, he responded that he was unable to duplicate the problem, but offered to do more research if I sent him more specific info. WOW. Compare that to waiting endlessly on hold. Nice.
- OpenTable. Add their Facebook app, and you can make reservations right where you are usually thinking of them.
- Best Buy. Yep, even this increasingly resented behemoth has figured it out, as the CMO Twitters and blogs. Both were invaluable in the recent "Premier Black" e-mail disaster.
The list goes on, but more and more, I see the blending of the fluidity of social networking putting a face on the traditionally stolid and staid corporate visage. And I have to say, it immediately means more transparency. Hell, even the government is getting the idea: the TSA, one of the most challenging agencies, has been remarkably open in their blog, even to the point of changing policies because of comments made in the blog.
It's a brave new world, and I am thrilled to be livin' in it.
Labels: business, Comcast, Facebook, social networks
Thursday, March 06, 2008
Google's Opening The Kimono?
Two announcements in 24 hours from Google of note:
- Google has released a Windows application to keep Outlook and Google Calendar in sync.
- Google has finally released an API for Contacts in Gmail, allowing external applications to actually integrate directly, such as Plaxo, Yahoo Mail, Outlook, etc.
The former was initially received with heartfelt happiness, until the limitations were revealed: you can only sync a single calendar. In Google, you can subscribe to an infinite number of shared iCal feeds, and they appear in your Google Calendar as a separate color/calendar. However, they don't actually integrate into the Google Calendar, nor is there a way to merge them in. That means the only place they appear is within Google Calendar. This means that Google's Calendar sync is only as good as Plaxo's, and with less error handling. Harumph.
The Contacts API, however, is long overdue. Now, people can sync between their Gmail and apps like Facebook, Plaxo, Trillian, and even, conceivably, a client app for Outlook. Perhaps Apple will even consider adding the conduit to the sync choices in the iPhone 2.0 firmware update in June?
Keep going, Google: this is how you get more eyeballs, and more revenue.
- Google has released a Windows application to keep Outlook and Google Calendar in sync.
- Google has finally released an API for Contacts in Gmail, allowing external applications to actually integrate directly, such as Plaxo, Yahoo Mail, Outlook, etc.
The former was initially received with heartfelt happiness, until the limitations were revealed: you can only sync a single calendar. In Google, you can subscribe to an infinite number of shared iCal feeds, and they appear in your Google Calendar as a separate color/calendar. However, they don't actually integrate into the Google Calendar, nor is there a way to merge them in. That means the only place they appear is within Google Calendar. This means that Google's Calendar sync is only as good as Plaxo's, and with less error handling. Harumph.The Contacts API, however, is long overdue. Now, people can sync between their Gmail and apps like Facebook, Plaxo, Trillian, and even, conceivably, a client app for Outlook. Perhaps Apple will even consider adding the conduit to the sync choices in the iPhone 2.0 firmware update in June?
Keep going, Google: this is how you get more eyeballs, and more revenue.
Thursday, January 03, 2008
Plaxo Users: Banned on Facebook
Ouch. It appears Plaxo was attempting to expand their Pulse service by crosslinking data from Facebook users with their Plaxo ID's. Unfortunately, they chose to do this without Facebook's OK, and used an utility to "screenscrape" Facebook. Facebook was, understandably, a bit miffed and responded by banning the users of this new Plaxo service from Facebook, including noted journalist Robert Scoble. Ouch.
Ouch. It appears Plaxo was attempting to expand their Pulse service by crosslinking data from Facebook users with their Plaxo ID's. Unfortunately, they chose to do this without Facebook's OK, and used an utility to "screenscrape" Facebook. Facebook was, understandably, a bit miffed and responded by banning the users of this new Plaxo service from Facebook, including noted journalist Robert Scoble. Ouch.
Saturday, December 01, 2007
Netiquette 2.0
Back in the pre-Web 2.0, pre-Web 1.0, pre-World Wide Web, and even pre-AOL, there were Bulletin Board Systems (BBS): isolated archipelagos of folks who shared their interests in forums and chat rooms to the point of obsessiveness. Like any isolated culture, each BBS evolves its own feel, with folks naturally gravitating to a certain form of behavior. And all was good in the world.
In the late 80's/early 90's, BBS operators started to connect their BBS'. Suddenly, you had an influx of new users participating in forums, violating unspoken rules and taboos, and the first "flame wars" erupted. Longtime BBS users were turned off: their vibrant forums were descending into annoyance, and their primary goals of connecting with like-minded folks were being thwarted. BBS participation started to drop. What to do?
BBS system operators ("Sysops") saw the threat to their nascent network, precursors of today's Web, and decided to take action. They drafted a set of guidelines for participation, to help new users ("newbies"), as well as establishing a clear set of rules that sysops could enforce. This BBS etiquette, or "netiquette," usually governed personal contact or posting rules, and sysops warned and booted repeated violators. And all was well in the world...at least until that pesky Web sprung up and crushed those BBS' out of existence. ;-)
Fast forward to today's hottest Web properties, social networks, and you can see the exact same issues developing. Each of the major social networks evolved to address a particular niche:
- MySpace for music lovers and young teens
- Facebook for alumni and shared interest groups
- LinkedIn for business networking
- Plaxo Pulse for people you actually know
Each of these networks has seen their growth skyrocket when they open the service up and it drives hordes of new users to join. As those new users eclipse the old-timers, the unwritten rules get trampled. Facebook becomes a site for people to prospect for jobs. LinkedIn becomes a haven for recruiters. Plaxo becomes a bac'n generator (some would argue it already was). At this rate, folks will get turned off and stop using the system. Less usage=less eyeballs=less ad revenue, which leads to the end of the network, and the bubble bursts.
The other day, I received invites to connect from one person on Plaxo, Facebook, and LinkedIn, in a 24 hour period. I did not know this person, nor did I seem to have any affiliation with her. I made the error of accepting her Plaxo request. In looking at her Pulse, I saw she was connecting with dozens of people an hour, all unrelated. Because her background was excellent, and seemed a pro, I emailed her, to tell her the negative effect she was having on me, in case others felt the same. She replied with offense and hostility, and, in a huff, told me she wouldn't want to connect to me anyway. I responded back, with a short comment, explaining again that I respected her background, and simply wanted her to understand the potential detrimental effect she was having for employment prospects. Mollified, she explained that my "old school" attitude was simply out of date, and I could simply decline her invite. And you know what? She was right: my unwritten understanding was not the same as hers, and the social networks do very little to enforce it.
Another example: I have been using Twitter for some time now for communicating my status. Because of the rise of the popularity of Facebook, with it's status updates, I decided to consolidate my updates: start at Facebook, and have them automatically syndicate to Twitter. About a month later, I received a note from a coworker who is also on Facebook, suggesting I should tone down the frequency of my status updates, since there were so many business contacts on Facebook who might be overwhelmed. Sure, I could have pointed out that they could simply turn off the status updates, but he's right: again, my "old school" understanding of the purpose of Facebook belies what it may have evolved into. The direct result? I participate far less on Facebook than before, keeping to Twitter, and relying on Plaxo to pick up and syndicate my info to people I actually want to communicate with. Less Facebook visits means less ads, less eyeballs...
It's time for Netiquette 2.0. Each network needs to clearly outline the goals and objectives for the participants, and start to police the adherence of the members. Stalkers on MySpace? Terminate with extreme prejudice. Recruiters on Facebook? You're fired. Unknowns on Plaxo? Exiled. You get the idea. The key is that Sysops need to be recruited and unleashed to identify, and then let the population decide the fate.
When the Wall St. Journal advocates mining Facebook for employment, we know the network is at risk. Let's use history to help save it.
In the late 80's/early 90's, BBS operators started to connect their BBS'. Suddenly, you had an influx of new users participating in forums, violating unspoken rules and taboos, and the first "flame wars" erupted. Longtime BBS users were turned off: their vibrant forums were descending into annoyance, and their primary goals of connecting with like-minded folks were being thwarted. BBS participation started to drop. What to do?
BBS system operators ("Sysops") saw the threat to their nascent network, precursors of today's Web, and decided to take action. They drafted a set of guidelines for participation, to help new users ("newbies"), as well as establishing a clear set of rules that sysops could enforce. This BBS etiquette, or "netiquette," usually governed personal contact or posting rules, and sysops warned and booted repeated violators. And all was well in the world...at least until that pesky Web sprung up and crushed those BBS' out of existence. ;-)Fast forward to today's hottest Web properties, social networks, and you can see the exact same issues developing. Each of the major social networks evolved to address a particular niche:
- MySpace for music lovers and young teens
- Facebook for alumni and shared interest groups
- LinkedIn for business networking
- Plaxo Pulse for people you actually know
Each of these networks has seen their growth skyrocket when they open the service up and it drives hordes of new users to join. As those new users eclipse the old-timers, the unwritten rules get trampled. Facebook becomes a site for people to prospect for jobs. LinkedIn becomes a haven for recruiters. Plaxo becomes a bac'n generator (some would argue it already was). At this rate, folks will get turned off and stop using the system. Less usage=less eyeballs=less ad revenue, which leads to the end of the network, and the bubble bursts.
The other day, I received invites to connect from one person on Plaxo, Facebook, and LinkedIn, in a 24 hour period. I did not know this person, nor did I seem to have any affiliation with her. I made the error of accepting her Plaxo request. In looking at her Pulse, I saw she was connecting with dozens of people an hour, all unrelated. Because her background was excellent, and seemed a pro, I emailed her, to tell her the negative effect she was having on me, in case others felt the same. She replied with offense and hostility, and, in a huff, told me she wouldn't want to connect to me anyway. I responded back, with a short comment, explaining again that I respected her background, and simply wanted her to understand the potential detrimental effect she was having for employment prospects. Mollified, she explained that my "old school" attitude was simply out of date, and I could simply decline her invite. And you know what? She was right: my unwritten understanding was not the same as hers, and the social networks do very little to enforce it.
Another example: I have been using Twitter for some time now for communicating my status. Because of the rise of the popularity of Facebook, with it's status updates, I decided to consolidate my updates: start at Facebook, and have them automatically syndicate to Twitter. About a month later, I received a note from a coworker who is also on Facebook, suggesting I should tone down the frequency of my status updates, since there were so many business contacts on Facebook who might be overwhelmed. Sure, I could have pointed out that they could simply turn off the status updates, but he's right: again, my "old school" understanding of the purpose of Facebook belies what it may have evolved into. The direct result? I participate far less on Facebook than before, keeping to Twitter, and relying on Plaxo to pick up and syndicate my info to people I actually want to communicate with. Less Facebook visits means less ads, less eyeballs...
It's time for Netiquette 2.0. Each network needs to clearly outline the goals and objectives for the participants, and start to police the adherence of the members. Stalkers on MySpace? Terminate with extreme prejudice. Recruiters on Facebook? You're fired. Unknowns on Plaxo? Exiled. You get the idea. The key is that Sysops need to be recruited and unleashed to identify, and then let the population decide the fate.
When the Wall St. Journal advocates mining Facebook for employment, we know the network is at risk. Let's use history to help save it.
Labels: Facebook, Plaxo, social networks, Web 2.0
Saturday, November 10, 2007
ConnectQuakes
It starts with an innocuous blog post about a social network doing something cool. Then, it's followed by a namedrop in the office of the latest cool new social network. Your email inbox starts to waft the familiar aroma of bac'n. Curiosity piqued, you follow the link, and sign up, and before you know it...you've triggered a ConnectQuake(TM).
What is a ConnectQuake? I'm coining the term, so here's my definition: it's the explosion of connections on a social network that causes your network to grow exponentially. You sign up, invite a few friends. One of those friends signs up, and connects with other folks. You see the connections they've made, and you connect to the connections, and before you know it, the Richter scale needle is jerking like a Blackberry power user who's got no cell signal.
Take Plaxo Pulse, for instance. I continue to maintain that they are the one social network that will become the standard, primarily because of their embracing of the already-proliferating feeds and publishable components from the sites you already use. When Pulse first launched, a couple of months ago, I got a lot of "Oh no, not another social network Facebook-wannabe" responses from the invites I sent. I linked those naysayers to my blog post on why Plaxo is better than Facebook, and a few of them changed their minds. A selected few embraced it, and I saw they connected with dozens more. Now, I see almost a hundred updates of people connecting to each other in my network, and their extended network, as I connect to their connections. A full-on ConnectQuake.
Some of these ConnectQuakes have aftershocks: connections of connections come on, and one person gets REALLY into it, adding dozens of new connections. Some of them are like the typical Bay Area quakes: sharp jolts that quickly stop, after the initial connections (think Tom on MySpace, or Kevin Smith on Facebook). Some are downright exasperating (like this guy Jacques Pats-Nouguès on Plaxo). But most ConnectQuakes are undulating waves, with your connections adding about 10 or so people, with a few more over the next week, and a subsequent few degrees of separation connecting. They're fun to see happen, and amazing to watch the needle move.
So, don't fear the quake. Connect with it.
It starts with an innocuous blog post about a social network doing something cool. Then, it's followed by a namedrop in the office of the latest cool new social network. Your email inbox starts to waft the familiar aroma of bac'n. Curiosity piqued, you follow the link, and sign up, and before you know it...you've triggered a ConnectQuake(TM).What is a ConnectQuake? I'm coining the term, so here's my definition: it's the explosion of connections on a social network that causes your network to grow exponentially. You sign up, invite a few friends. One of those friends signs up, and connects with other folks. You see the connections they've made, and you connect to the connections, and before you know it, the Richter scale needle is jerking like a Blackberry power user who's got no cell signal.
Take Plaxo Pulse, for instance. I continue to maintain that they are the one social network that will become the standard, primarily because of their embracing of the already-proliferating feeds and publishable components from the sites you already use. When Pulse first launched, a couple of months ago, I got a lot of "Oh no, not another social network Facebook-wannabe" responses from the invites I sent. I linked those naysayers to my blog post on why Plaxo is better than Facebook, and a few of them changed their minds. A selected few embraced it, and I saw they connected with dozens more. Now, I see almost a hundred updates of people connecting to each other in my network, and their extended network, as I connect to their connections. A full-on ConnectQuake.
Some of these ConnectQuakes have aftershocks: connections of connections come on, and one person gets REALLY into it, adding dozens of new connections. Some of them are like the typical Bay Area quakes: sharp jolts that quickly stop, after the initial connections (think Tom on MySpace, or Kevin Smith on Facebook). Some are downright exasperating (like this guy Jacques Pats-Nouguès on Plaxo). But most ConnectQuakes are undulating waves, with your connections adding about 10 or so people, with a few more over the next week, and a subsequent few degrees of separation connecting. They're fun to see happen, and amazing to watch the needle move.
So, don't fear the quake. Connect with it.
Wednesday, November 07, 2007
Reason #471 Facebook drives me crazy
Why, oh why, does Facebook make things so difficult? For instance, in the last week, I discovered that I could post these blog entries directly to "My Notes" in Facebook by harvesting the RSS feed. How did I discover this? The easy to use walkthrough of Facebook when you sign up? Oh, that's right: doesn't exist. Ah, the helpful tips email Facebook sends? Um, no...that's not anywhere. Perhaps the "We noticed you are not using function X..." note from Facebook they sent me? Er...no, that's my imagination again. No, I learned about this from (sigh) Plaxo Pulse, as I was prompted to hook up yet another feed to my Plaxo Pulse profile and they'd take care of everything else, so you get great things like this:
Now, take the Facebook Photos application, for instance. You create a new album, and you get this:
"Location:" what the heck is that? Hyperlinked for easy help, or a tool tip on mouseover? Nope. Ah, the ever helpful (hidden) Help link in the bottom right. Ok, let's click on it. What do we get? Standard help landing screen. After some navigation, we get to the help for Facebook Photos...and the helpful details are:
Um...where's the explanation for Location? Can I link to a photo on my website, or is that for flagging the location where the photo was taken? Nothing.
This type of poor quality and unintuitive use drives me bonkers. Hey, I'm fine with 3rd party apps replacing Facebook's own, especially if they HAVE documentation or are intuitive; just don't foist poor quality versions on me by default. With the Open Social or Plaxo approach, you simply don't have these problems: you use the apps of your choice, and are directed to them for you to automatically build your profile.
From the exponential growth I have seen in Plaxo Pulse in the last 2 weeks, and the Open Social alliance, it seems I am not alone at recognizing that Facebook's limitations are quickly getting exposed. Time to take some of that warchest and spend it on divesting the anchors that will keep it in place, while others zoom past.
Now, take the Facebook Photos application, for instance. You create a new album, and you get this:
"Location:" what the heck is that? Hyperlinked for easy help, or a tool tip on mouseover? Nope. Ah, the ever helpful (hidden) Help link in the bottom right. Ok, let's click on it. What do we get? Standard help landing screen. After some navigation, we get to the help for Facebook Photos...and the helpful details are:
Um...where's the explanation for Location? Can I link to a photo on my website, or is that for flagging the location where the photo was taken? Nothing.
This type of poor quality and unintuitive use drives me bonkers. Hey, I'm fine with 3rd party apps replacing Facebook's own, especially if they HAVE documentation or are intuitive; just don't foist poor quality versions on me by default. With the Open Social or Plaxo approach, you simply don't have these problems: you use the apps of your choice, and are directed to them for you to automatically build your profile.
From the exponential growth I have seen in Plaxo Pulse in the last 2 weeks, and the Open Social alliance, it seems I am not alone at recognizing that Facebook's limitations are quickly getting exposed. Time to take some of that warchest and spend it on divesting the anchors that will keep it in place, while others zoom past.
Thursday, October 04, 2007
I'm Not Dead
It only looks that way. Work has been brutal, but the end is nigh: I have hired two new staff members, and one has already started. With trips to Chicago and NY coming up, the extra help could not have come at a better time. I've also been logging a lot of biking and other fun exercise, so blogging (and calls to my mother, father and friends) have suffered. I've been reduced to Facebook status updates and occasional snippets...but hopefully, I'll be back in a regular publishing groove soon.
I owe a big post on Plaxo, as they worked through my issues to get me fully working. And man, is it sweet. Look for it shortly. I also need to point out the best PC deals ever in the Dell Outlet; top of the line PC's for under $400. Plus my recent solution for podcasts on the Treo, syncing with iTunes. And that's not mentioning my recent transition to Skype. And finally, a review of Madden 08 on the Wii: the results will surprise you.
For now, I leave you with an image of the coolest steampunk PC mod ever, courtesy of Brass Goggles. Look for the above posts soon!
I owe a big post on Plaxo, as they worked through my issues to get me fully working. And man, is it sweet. Look for it shortly. I also need to point out the best PC deals ever in the Dell Outlet; top of the line PC's for under $400. Plus my recent solution for podcasts on the Treo, syncing with iTunes. And that's not mentioning my recent transition to Skype. And finally, a review of Madden 08 on the Wii: the results will surprise you.
For now, I leave you with an image of the coolest steampunk PC mod ever, courtesy of Brass Goggles. Look for the above posts soon!Labels: blogs, Facebook, games, lifehacks, Madden, Plaxo, steampunk, VOIP, Wii, work
Tuesday, August 21, 2007
Twitter, meet Facebook
A short while ago, I blogged about the overwhelming and, in my opinion, unjustified hype about Facebook. My opinion still remains the same: Facebook is still way too much of a closed network to take advantage of many of the obviously better properties of Web 2.0. It does have one effective by product, however: all that hype is driving critical mass. That means more people will use Facebook than other, more elegant solutions. It also means they don't have to embrace open standards: they can command a large enough audience to force other sites to create Facebook "applications" and include them in their buried infrastructure, as that's where the eyeballs are.
Take status updates, for example. Twitter seems to be waning in popularity, as Facebook is waxing. Sure, Facebook status updates are there, but they lack the sheer usability of Twitter. Can I get SMS updates of my friends' status messages? Who knows: on Facebook, you might be able to, but it's infinitely harder than Twitter. Still, that's where the eyeballs are. Do I have to update both??
Maybe not. Like Twitter, I can update my status in Facebook through SMS, albeit a bit kludgier. In a typical Facebook move, you can get an RSS feed of your status updates, though locating it takes at least 3 levels deep. With the addition of a free service called Twitterfeed and some pretty convoluted configuration, you can theoretically have your Facebook status periodically update your Twittering.
This type of hack is reminiscent of other similar techniques employed in the past by frustrated users of closed network systems, chafing at the bit. Remember Prodigy? AOL? CompuServe? The one thing we have learned is that, to survive and thrive, no community can be an island. Sure, Facebook is the belle of the moment, but they had better sell soon, before the rising critical mass deserts them for the next big thing. The most frustrating part is that they should know this: MySpace was so closed network that even the fickle teens cast it aside for Facebook, once they opened membership.
So, I'll keep using Facebook, as that's where the people are, while finding every crack I can to make it open and hope for the rise of Plaxo's Pulse. Enjoy this Facebook hack, hopefully the first of many.
Take status updates, for example. Twitter seems to be waning in popularity, as Facebook is waxing. Sure, Facebook status updates are there, but they lack the sheer usability of Twitter. Can I get SMS updates of my friends' status messages? Who knows: on Facebook, you might be able to, but it's infinitely harder than Twitter. Still, that's where the eyeballs are. Do I have to update both??Maybe not. Like Twitter, I can update my status in Facebook through SMS, albeit a bit kludgier. In a typical Facebook move, you can get an RSS feed of your status updates, though locating it takes at least 3 levels deep. With the addition of a free service called Twitterfeed and some pretty convoluted configuration, you can theoretically have your Facebook status periodically update your Twittering.This type of hack is reminiscent of other similar techniques employed in the past by frustrated users of closed network systems, chafing at the bit. Remember Prodigy? AOL? CompuServe? The one thing we have learned is that, to survive and thrive, no community can be an island. Sure, Facebook is the belle of the moment, but they had better sell soon, before the rising critical mass deserts them for the next big thing. The most frustrating part is that they should know this: MySpace was so closed network that even the fickle teens cast it aside for Facebook, once they opened membership.
So, I'll keep using Facebook, as that's where the people are, while finding every crack I can to make it open and hope for the rise of Plaxo's Pulse. Enjoy this Facebook hack, hopefully the first of many.
